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Opened on 1 March, 1979, the Tanjong Jara Resort was formerly owned by The Tourist Development of Malaysia (TDC). YTL Hotels & Properties later took over the management of this Resort and initiated a plan for the extensive refurbishment of the property to restore it to a deluxe international resort. It is now one of the Small Luxury Hotels of the World. This vision of an exclusive resort in Terengganu was based on the belief that the East Coast of Peninsular Malaysia was fast developing as a significant destination for tourism.