The Grand Hotel de la Ville opened its doors for the first time in November 2003. The hotel, planned by leading Italina designers with the extraordinary participation of celebrity Architect Renzo Piano, is located in the heart of the city, within the Barilla Center, a shopping complex that houses the Academia Barilla, the Paganini Auditorium, Villa Eden Health Club Spa, shops and a multiplex cinema.
100 rooms and 9 suites, conference rooms with natural day light for up to 300 persons, restaurant "Parmigianino" and America Bar "Colibr?" with "al fresco" seating, roof terrace, fitness room with sauna and Turkish bath, a garage with 600 car spaces, Wi-Fi connection.